Hello there, brilliant human.
I’m Kayley—a designer, illustrator, storyteller, and the creative human behind Brilliant Branding.
I help business owners turn their ideas into brands and websites that feel like them. The wonderfully specific details, the unexpected combinations, the things you sometimes wonder are “too weird” to bring into your business? Those are often my favorite places to begin.
A little about how I got here
I have over 12 years of experience in marketing, branding, illustration, and web design. My career began on marketing teams for companies and organizations, where I learned how to bring creative ideas and practical strategy together.
In 2023, I started Brilliant Branding because I wanted to work more closely with the people behind the businesses—to hear their stories, understand what they were building, and help them give it shape.
Today, that work might become an illustrated brand identity, a website that makes your services easier to understand, or a fresh visual direction for a business you’ve grown beyond.
Before I start thinking about colors or layouts, I want to hear about you.
What do you love about your work? Who do you want to reach? What have you been trying to express that hasn’t quite found its way onto the page?
I listen for the details that make your business yours, then translate them into thoughtful visuals and clear, useful design. I love that moment when an idea takes shape and a client says, “Yes. That’s what I meant.”
My approach brings together curiosity, collaboration, and practical problem-solving—with plenty of room for whimsy. As a neurodivergent business owner myself, I also value a creative process where you can ask questions, think out loud, and show up as you are.
And if astrology, tarot, or intuitive exploration are part of your world, there’s room for those here, too. They can offer another way into the conversation: a prompt, a fresh perspective, or a chance to notice something you hadn’t put into words.
There’s usually a story brewing.
Away from my design work, you’ll often find me writing my fantasy novel, sharing a cozy afternoon reading with a friend, or sitting among the flowers in my garden.
You might also spot me walking my cat, Juniper, on her harness. She takes her neighborhood explorations very seriously.
I love folklore, a little strangeness, and the kind of detail that makes you look twice. Those interests have a way of finding their way into my illustrations—and into the work I’m most excited to create.
Good design begins with paying attention.
Tell me what you’re dreaming up.
Whether you’re starting something new or ready for your branding to catch up with the business you’ve become, I’d love to hear your story.
Let’s make something that feels unmistakably yours.